Telemarketing is a very common form of marketing companies use to connect with potential customers of their products or services. Historically, telemarketing consisted of companies making telephone calls to existing or potential customers. With new technology, telemarketing has expanded to include video conferencing calls as well, although those are typically conducted with existing customers. Telemarketing is often used to try to sell a product or service, but it can also take the form of surveys or information gathering. For instance, political campaigns use telemarketing heavily prior to elections to inquire about voting preferences.
How much you earn in telemarketing depends on whether you work on commission or on a straight hourly rate. If the calls are for a sales company, telemarketing jobs can be highly profitable, with a large portion of their salary being commission-based as well as salary-based. You can start as a telemarketing trainee and work your way up to become a team leader, where you oversee the work of several juniors. A fresh graduate can start a telemarketing career as a Customer Care Executive and be paid with attractive compensation packages ranging from Rs. 6,000 to Rs. 10,000. Depending on performance, qualifications and capabilities salary can be in the range of Rs.25,000-Rs. 35,000. Furthermore, telemarketing employees are given bonus incentives based on the number of sales they generate.
Since most employers of telemarketers offer on-the-job training, there are no set requirements for telemarketers. However, most employers require that a telemarketer have at least a high school diploma or its equivalent
A qualified telemarketer can specialize in different segments such as Tele Lead Management, Decision Maker Contacts, Appointment Scheduling, Debt Collection Services, Database Selling, Market Intelligence Services, Product Promotion, Research Surveys and Polling, Telephone and Web-based Business Development, Up Sell or Cross Sell Campaigns, Direct Mail Follow-up and Seminar Population. There are mainly two types of telemarketing services : Outbound telemarketing and Inbound telemarketing. Outbound telemarketing services involve making telephonic calls for generating leads, scheduling appointments, verifying information and cleaning lists. Outbound telemarketing services are geared primarily towards selling products or services to customers, potential or existing. Inbound Telemarketing services involve answering calls from prospects, answering queries about product or service and fixing appointments with sales representatives. Inbound telemarketing is resorted to by hotels, banks, airlines and merchants. Home Shopping Network is one of the largest inbound telemarketing services.